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For copies of the rules and commentaries relevant to your Internet enterprise, contact: Consumer Response Center, Federal Trade Commission, Washington, DC 20580; toll-free: 1-877-FTC-HELP (382-4357); TDD: 1-866-653-4261. The Franchise and Business Opportunity Rule requires franchise and business opportunity sellers to give consumers a detailed disclosure document at least 10 days before the consumer pays any money or legally commits to a purchase.
The document must include: In addition, companies that make earnings representations must give consumers the written basis for their claims, including the number and percentage of owners who have done at least as well as claimed. MLM - also known as "network" or "matrix" marketing - is a way of selling goods and services through distributors.
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio.
Many consumers also report being wary of engaging in online commerce, in part because they fear that their personal information can be misused.Sellers are responsible for claims they make about their products and services.Third parties - such as advertising agencies or website designers and catalog marketers - also may be liable for making or disseminating deceptive representations if they participate in the preparation or distribution of the advertising, or know about the deceptive claims.The type of evidence may depend on the product, the claims, and what experts believe necessary.If your ad specifies a certain level of support for a claim - "tests show X" - you must have at least that level of support.