Internet dating pitfalls

But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.

Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.

Nearly 70% of daters in New Zealand have had some kind of a negative experience while dating online.

But for those of us looking to go a cheaper route, there's a solution: the internet.And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world."People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said.Take the 2012 article Online Dating: A Critical Analysis From the Perspective of Psychological Science.The study's authors sifted through decades of research about what makes people romantically compatible.

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Another 33% of them ended up meeting people with highly misrepresentative profiles.

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